Margo Martin, Trump’s Digital Strategist, Unleashes Record-Breaking Influence on Conservative Platforms

By Alex Chen | October 24, 2023

Margo Martin, a 30-year-old aide to President Donald Trump, has become one of the most influential content creators on the right. Her videos offer behind-the-scenes glimpses of the president, including moments such as his dance on a tarmac in Malaysia or serving French fries during his presidential campaign at McDonald’s.

Videos captured by Martin for Trump’s trip to Asia last fall were viewed nearly 50 million times on her X account and more than 222 million times across Instagram and TikTok under the @TeamTrump handle. Often stationed near the Oval Office, she has a desk just outside the president’s chamber.

White House press secretary Karoline Leavitt told The Washington Post that Martin “has the trust of the president” and is “able to see the inner workings of his every day.” Leavitt added that her content frequently drives news cycles in conservative media and helps amplify the White House’s message among conservative supporters online.

Alex Bruesewitz, a senior adviser to a Trump-affiliated political action committee, described Martin as “undoubtedly one of the most influential creators right now” and “maybe the first ever White House influencer.” He noted that her content reaches audiences in ways no other administration has achieved.

Elon Musk and the Republican National Committee have reposted her content on their social media pages. Link Lauren, who previously served as a senior adviser to Robert F. Kennedy Jr.’s campaign, stated her posts are “so helpful for us to discuss what the administration is doing.”

Even Democrats acknowledged her effectiveness, with Azza Cohen, who worked for former Vice President Kamala Harris, describing Martin as “combining this lifestyle aesthetic with girl boss energy, and almost like a travel influencer.”