Hollywood Unites Against AI Chaos: Creators Demand Rules Before Generative Technology Reshapes Entertainment

By Zoe Papadakis
Wednesday, 17 December 2025 11:51 AM EST

As artificial intelligence gains traction in Hollywood, a group of filmmakers, actors, and executives joined forces to push for common rules around how the technology is used. The Creators Coalition on AI (CCAI) was formed by 18 founding members and is supported by more than 500 signatories from across film, television, and related creative fields.

Its backers include Oscar winners, filmmakers, writers, showrunners, performers, producers, below-the-line workers, and executives. Organizers said the list of supporters continues to grow. CCAI describes itself as an advisory council intended to help “upgrade our industry’s systems and institutions” in response to rapid advances in generative AI.

The group aims to establish common rules for how AI is used in entertainment, including protections for creative work and ethical concerns. It focuses on four key areas: how creative data is used and paid for, job protections, guardrails against misuse like deepfakes, and maintaining human control over creative work.

CCAI emphasized it is not trying to block AI but wants to slow the rollout of artificial intelligence in entertainment. “This is not a dividing line between the tech industry and the entertainment industry, nor a line between labor and corporations,” it stated. “Instead, we are drawing a line between those who want to do this fast, and those who want to do this right.”

Founding members include Daniel Kwan and Jonathan Wang of Everything Everywhere All at Once; CODA writer-director Sian Heder; actors Natasha Lyonne and Joseph Gordon-Levitt; producer and former Academy president Janet Yang; and filmmaker David Goyer, among others. Over 500 additional supporters have signed on, including Cate Blanchett, Natalie Portman, Aaron Sorkin, Taika Waititi, Kristen Stewart, Amanda Seyfried, Sarah Paulson, Sam Rockwell, Lilly Wachowski, Jenji Kohan, and Marisa Tomei.

Kwan and Wang started pulling the group together after months of conversations, pointing to the streaming boom as an example of what can go wrong when tech companies drive decisions. Kwan noted AI is not going away but wants basic rules in place before it reshapes the business. Wang observed strong industry concern about AI’s direction, stating the issue is too vast for any single entity to address alone.

The launch accelerated after Disney announced a $1 billion investment and licensing deal with OpenAI tied to its Sora video platform. Founders said this agreement exposed how little coordination exists around AI policy in Hollywood.

Leaders stressed the coalition aims to start conversations, not negotiate deals. They highlighted a November 10 meeting with representatives from the WGA, DGA, SAG-AFTRA, PGA, and Teamsters as proof groups are aligning to discuss AI’s impact on creative work.

Zoe Papadakis is a veteran journalist with two decades of experience specializing in media and entertainment, based in South Africa.